28 Days Later Teaser Trailer Analysis

I find this trailer noticeably interesting due to the complete lack of storyline given away from it and its large reliance on sound. It starts with a caption ‘on the first day’ and has the intense sound of what seem like chimpanzees screeching as if to give insight to the writing, yet only a second long clip is shown in conjunction with it, giving the audience little time to process what they are viewing. The trailer then continues with captions chronologically ordering the events leading up to the film title ’28 Days Later’, all of which are accompanied with the incessant diagetic sounds of flies, rats, screams and panting, which all contribute to the perplexity experienced by the audience. The first time that a video clip within the trailer is played for longer than a couple of seconds is just over half way through the trailer and they still reveal very little of the plot to the viewer. The use of font is particularly effective in correlating with the mood of the trailer, as it is distorted and almost looks damaged.