This poster is simple yet effective, a shot behind the killer close to the floor shows the weapon and not his face, hidden identity is a fear shared by many people because motives are hidden. The slogan is a twist on one of the ten commandments, 'love thy neighbour' has been changed to 'fear thy neighbour'. Because the ten commandments are known worldwide, this slogan is a memorable one. Because the weapon is a pitchfork, this poster implies that the film is set in the countryside, where there are less people and where police stations can be far away, this shows the fear that help will not arrive in dangerous situations.
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