This poster is simple yet effective, a shot behind the killer close to the floor shows the weapon and not his face, hidden identity is a fear shared by many people because motives are hidden. The slogan is a twist on one of the ten commandments, 'love thy neighbour' has been changed to 'fear thy neighbour'. Because the ten commandments are known worldwide, this slogan is a memorable one. Because the weapon is a pitchfork, this poster implies that the film is set in the countryside, where there are less people and where police stations can be far away, this shows the fear that help will not arrive in dangerous situations.
In this poster a montage of the victim's faces while they are scared is used, in order to make the audience feel this fear. The pictures have a dark orange/yellow tint, which is a sickly colour, is intense and also connotes danger. The slogan gives away the theme of the movie, and two words 'thrill' and 'hunt' are larger, they are two words that can be associated with each other yet it is unnerving to the audience because it is clear it is about hunting humans. The single pictures of the faces are actually made to look like creased photos, to make it seem more realistic.
In this poster the audience is placed behind the victims, creating the feeling that they are helpless bystanders. A sense of unease is promoted in that the audience can see the front of the killers, though they are wearing masks to hide their identity and show no emotion. There is a slogan at the top which is effective at evoking fear, the word home is a safe word, where someone feels comfortable and the phrase implies an invasion of that. The mise en scene of the killers (clothing) is 'normal', showing that the killers could be anyone.
In this poster the audience is placed behind the victims, creating the feeling that they are helpless bystanders. A sense of unease is promoted in that the audience can see the front of the killers, though they are wearing masks to hide their identity and show no emotion. There is a slogan at the top which is effective at evoking fear, the word home is a safe word, where someone feels comfortable and the phrase implies an invasion of that. The mise en scene of the killers (clothing) is 'normal', showing that the killers could be anyone.